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America’s foremost mixologist, Dale DeGroff developed his extraordinary techniques and talent tending bar at great establishments most notably, New York's famous Rainbow Room, where he was first to pioneer a gourmet approach to recreating the great classic cocktails, inventing hundreds of his own using fresh squeezed juices and exotic ingredients.

Often referred to as the “King of Cocktails”, DeGroff creates award-winning cocktails and trains some of the best mixologists around today, and has established himself as a leading authority and popular personality in the beverage world. DeGroff provides beverage consulting and bar training seminars to spirits manufacturers and leading restaurants and writes monthly columns for Theme Magazine, Beverage Media, and Player Magazine. His popular book, The Craft of The Cocktail won the IACP Julia Child Award and is considered the premier book on drink mixing.

Another project that keeps DeGroff at the forefront is Beverage Alcohol Resource (BAR) a partnership of five of the world's leading spirits and cocktails authorities whose mission is to propagate the healthy and responsible use of beverage alcohol products through innovative and comprehensive training programs and seminars.

DeGroff is also the founding President of The Museum of the American Cocktail™ a non-profit organization dedicated to providing education in mixology and preserving the rich history of the American Cocktail.
For information on exhibits and upcoming seminars visit www.Museumoftheamericancocktail.org